Multi-unit price promotions and their impact on purchase decisions and sales

Effect of Price-Discount Distribution in Multi-Unit Price Promotions on Consumers’ Willingness to Pay, Sales Value, and Retailers’ Revenue: Evidence from Multi-Unit Auctions

Effect of Price-Discount Distribution in Multi-Unit Price Promotions on Sales Value of a New Product: Evidence from Multi-Unit Auctions

Developing new products is said to be the lifeblood of companies. Due to changing consumer needs and increasing competition, companies that want to enhance their market position and grow must develop new products to improve their competitive posture or even survive. New product development often requires a lot of resources in terms of research and invested capital. Unfortunately, the success ra...

The Impact of Zero-Price Promotions on Sales: A case study of Amazon Appstore

The mobile app economy is growing at an unprecedented pace with over half a million independent developers fighting for the attention of same potential customers. Highly competitive environment for the developers and the appstores alike, has led to new innovative marketing strategies like free-mium apps, payper-minute apps, in-app purchase options etc. along with traditional ones like paid adve...

Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions

Can location-based mobile promotion (LMP) trigger contemporaneous and delayed sales purchases? As mobile technologies can reach users anywhere and anytime, LMP becomes a promising new channel. We unravel the dynamic sales impact of LMP, on the basis of a randomized field experiment with 22,000 mobile users sponsored by one of the largest mobile service providers in the world. Our identification...

Sales Promotions on the Internet

We describe a sales promotion application for distributing and redeeming coupons on the Internet during online shopping. Various types of sales promotions and coupons, and the methods used to target coupons to select potential buyers are reviewed. Security mechanisms needed to prevent alterations, duplication, and trading of coupons by customers, and fraudulent use of manufacturer's coupons by ...